Exploring the challenges facing the olive oil sector.
Introduction
In the last year, we have witnessed a significant increase in the price of extra virgin olive oil, affecting the entire sector.
Multiple factors have contributed to this phenomenon, and in this blog, we will explore the reasons behind this increase.
From the scarcity of rain that affects production to the complex and costly production of 100% natural juice, we will discover why our extra virgin olive oil is so valuable.
We invite you to discover the secrets of the world of oil and appreciate the effort behind our extra virgin olive oil with Sierra de Cazorla Denomination.
Rainfall Shortage: A Challenge for Production
The lack of rainfall has been one of the biggest obstacles we have faced in the last year.
From the natural fertilization process to the flowering of the olive tree, every stage of production has been affected.
This has led to a significant reduction in the amount of extra virgin olive oil available on the market, increasing demand and, consequently, prices.
Supply and Demand: The Unequal Balance of Payments
Low production due to low rainfall has led to an imbalance in supply and demand.
The high demand for extra virgin olive oil, combined with the shortage of product, has led to an increase in prices. Both farmers and cooperatives are facing higher expenses due to the lower quantity of olives harvested. This situation is undoubtedly reflected in the final price of the product on the market.
Complex and Costly Elaboration
Obtaining our 100% natural juice is a complex and costly process.
From harvesting in such an irregular terrain as the Sierra de Cazorla to its distribution, each stage requires meticulous attention.
Sanitary controls and stringent quality standards also add complexity to the process, raising production costs.
Valuing Our Quality and Geographic Area
Our extra virgin olive oil is not just another product on the market. Its exceptional quality is due to our unique geographical area, with fertile soil, water and altitude of over 800 meters, ideal for growing olives. These conditions provide a fruit of excellence with high antioxidant content that cannot be matched.
In addition, our century-old olive trees are authentic historical monuments, which we preserve with pride. Although our uneven terrain demands more labor, we prioritize quality over quantity, reflecting our commitment to an exceptional product.
Impact of Inflation
The industry has also been affected by inflation and the high prices of imported materials such as glass, plastic . These factors translate into additional costs for producers, contributing to the increase in the final price of extra virgin olive oil.
Let us remember that the cost of auxiliary material, fuel, electricity and phytosanitary products has risen by 100%.
Comparison with Other Products and Value Added
Compared to other products, such as bottled water or wine, extra virgin olive oil stands out for its added value in terms of health benefits and its extensive production process. Although with wine its complex elaboration is widely appreciated and its price is understood, it is true that there is still work to be done in terms of raising awareness about the effort and dedication behind our olive oil.
It is curious how we are often willing to spend 3 euros on a bottle of water, a product that requires few production processes. However, when it comes to our valuable extra virgin olive oil, which involves a complex chain of care, from cultivation and harvesting to the manufacturing process in the factory, we sometimes fail to give it the recognition it deserves.
Our extra virgin olive oil is more than just a simple food product; it is a treasure full of antioxidants, minerals and vitamins, which provides countless benefits for our health. Moreover, its production is carried out with passion and centenary experience, reflecting our dedication to offer a product of the highest quality.
Conclusion
The increase in the price of extra virgin olive oil in the last year has been influenced by several factors, from the scarcity of rainfall to complex production and additional costs. Our geographical area and experience play a crucial role in the quality of our product. We appreciate the effort and passion we dedicate to offering the highest quality extra virgin olive oil and hope that, through this blog, you will understand why its price is worth the value.
Every drop of this liquid gold is the result of the hard work and love that our farmers and cooperative put into every step of the process. Let us continue to spread the importance of this exceptional product and appreciate its value, not only in economic terms, but also in the well-being it brings to our lives.
